The Rotten Tomatoes ratings system―good or bad? Well, I’d say it’s a bit better than the original way tomatoes were used to judge entertainment. Because even if we want to throw fruit at the screen, 21st century technology reminds us we don’t have to. Rotten Tomatoes will provide us with a fair Critic consensus before… Continue reading Rotten Tomatoes Ratings — How Does Rotten Tomatoes Work?
T he best advertising and marketing campaigns seem to come out of nowhere, don’t they?Continue reading Learning from the Best Marketing and Advertising Campaigns of 2022
HomeEthosPathoslogosTelosKairos Want to make more persuasive videos? Whether you’re producing a commercial, launching a campaign, or developing content strategy, you need to know how to win over your audience. How? It all comes down to timing. One of today’s most relevant “advanced techniques” is the concept of kairos, or acting at the opportune moment. In… Continue reading Kairos Definition and Meaning: Kairos Rhetoric Explained
H ow can you describe your entire movie in only a few words? All that hard work, time, and money comes down to a simple phrase: the movie tagline. We combed through countless taglines, and picked the best movie taglines of all time so you can better craft your own. Let’s go!Continue reading The Best Movie… Continue reading The Best Movie Taglines — 75 Examples And Why They Work
Since 2016, Instagram has launched their business profiles. These have dedicated features like contact buttons and call-to-actions buttons just for company profiles. But more importantly, they allow you to advertise. Instagram Promotions are newer than ads, and way less of a commitment than an entire campaign. But are they worth it? Well let’s see what… Continue reading Instagram Promotion — How Does It Work and Is It Worth It?
If you own a business, there’s no excuse for not running Instagram ads. They are by far the most critical piece of your campaign. You can run your campaigns on all other social platforms, but nothing will have the reach or engagement, quite like an Instagram ad. Why? Let’s check it out. Continue reading Instagram… Continue reading Instagram Ads: The Complete Guide to Advertising on Instagram
Branded content is a powerful marketing technique that can elicit emotions in its consumers, build trust between consumer and brand, and increase brand revenue. If done well, it can be extremely effective, but it often receives a negative connotation as skeptics wonder if the hyper-dramatized content often associated with it, is working only for the… Continue reading What is Branded Content? Examples from Successful Campaigns
I think we can agree that the ads are oftentimes the most exciting and emotional posts on social media. Good content is good content, plain and simple. As new media platforms have taken up a huge percentage of our collective cultural experience, social media advertising has become a legitimate, prominent, and cost-effective way to reach consumers.… Continue reading How Can You Kickstart Your Social Media Advertising?
Navigating our uber-connected, tech-driven world can be overwhelming for filmmakers. Making a successful short film is exhausting enough. But keeping your crew — and followers — up to date, minute by minute, might feel like one step too many. All of the mediums might overwhelm you, but deep down you know you using them will… Continue reading Social Media and Digital Communications for Successful Short Films
Small business advertising ideas can be hard to come by. On the one hand, you need to reach out to a local community and connect with them. But your budget might be tight and your time…even tighter. But luckily, there are ways that allow you to accomplish what you want, regardless of time and budget.… Continue reading Small Business Advertising Ideas from LeBron James Commercials
By now, everyone knows that it’s critical for every brand to have a social media presence. Learning to post videos to Twitter is essential for successful media presence.Continue reading How to Post Videos on Twitter [5 Essential Tips]
W ith more than one billion people actively using Facebook, it’s hard to justify not using Facebook video ads as a platform to reach consumers and expand brand awareness. Using Facebook video ads increases the value of your marketing by scores. But how often do you scroll through Facebook and immediately move on when a video… Continue reading How and Why To Make Facebook Video Ads That Work
