What is a Lower Third? Definition and Design Strategies

If you’ve ever watched a show, movie, or commercial with words on the screen, you’ve likely seen lower thirds at work. But what is a lower third? And how can you create them effectively, while maintaining aesthetic integrity? A slick design with strategic font and color choices will add a layer of professionalism to your… Continue reading What is a Lower Third? Definition and Design Strategies

How To Write The Best Character Arc with Examples [FREE Story Speedometer]

Writing a great character arc is a challenge. Great characters and their arcs are what drive a plot, make a story relatable, and memorable.  In this post, we’re going to teach you how to write a great character arc using a tool we created called the Story Speedometer. It’s the fastest way to make sure your… Continue reading How To Write The Best Character Arc with Examples [FREE Story Speedometer]